Wednesday, July 4, 2012

I'm KIND of in Love!

I cannot be more impressed, overwhelmed, overjoyed and thrilled with the little package that arrived at my doorstep two days ago....After contacting KIND company, and corresponding to have them send me samples for my blog, I was expecting a couple granola bars and some treats, BUT never did I expect the full spread in which they provided me to write about.


These products range from fruity granola bars to wholesome, healthy granola filled with Peanut Butter Flavors, Dark Chocolate and other earth-friendly, delicious products. 
Please follow these next couple weeks with me as I try the flavors of KIND. 
Below is the link to their webiste, and also below is a neat look at the amazing work, beliefs and morals KIND embodies. 
http://www.kindsnacks.com/

About KIND

KIND is a brand of all natural whole nut and fruit bars made from ingredients you can see and pronounce and it's also a movement that gives new purpose to snacking.
At KIND we do things a bit differently.
KIND was founded on the principle of holistic kindness, and we pride ourselves on creating new paths that avoid false compromises. Instead of "Or" we say "And". We choose healthy and tasty, convenient and wholesome, economically sustainable and socially impactful.

The KIND Story

KIND was conceived in 2003 by Daniel Lubetzky, a social entrepreneur whom TIME Magazinerecognized in 2009 among “25 Responsibility Pioneers” and BusinessWeek named among “America’s Most Promising Social Entrepreneurs.”

In 1994, Daniel first founded PeaceWorks Foods, a “not-only-for-profit”® company that fosters economic cooperation among neighbors striving to co-exist in conflict regions worldwide. PeaceWorks® launched several award-winning healthy food products and its joint ventures continue to bring people together, but Daniel was still searching for that elusive snack that was wholesome and convenient, tasty and healthy at the same time.

The KIND Brand™ philosophy

In 2003, after many years of working on this passion, the team launched KIND, based on two principles: a) the power of AND, and b) holistic kindness.


The Power of AND:
  We pride ourselves on creating new paths that avoid false compromises.  Instead of “Or” we Say “And.”  We choose healthy and tasty, convenient and wholesome, economically sustainable and socially impactful. KIND Fruit and Nut bars achieve this by ensuring that we don’t sacrifice taste to achieve health, or wholesomeness to achieve portability.


Holistic Kindness:
  For us “being KIND,” means to “Be KIND to your body, your taste buds, and the world.”®  KIND to Your Body and to your taste buds is manifested through the use of all natural wholesome ingredients you can see and pronounce® like whole nuts and real fruit.  The KIND social mission is embodied in the KIND Movement, which inspires unexpected KINDINGS – ie, unexpected acts of kindness.  Here too, the act of KINDING someone else makes both the recipient of the kindness, and the person doing the KINDING, just a little happier.

Moving Forward

In many ways, KIND is a logical next step in the evolution of PeaceWorks’ “not-only-for-profit” business model – with an economic as well as a social bottom line.  PeaceWorks sets out to bring neighbors in conflict regions to work together and shatter cultural stereotypes that dehumanize people.  KIND builds on this passion to bring people together, this time working to break barriers created among us all in modern society.  By challenging our zone of comfort and our impersonal routines, we hope that we will discover our shared humanity with people who we don’t know and may never again see in our lives by surprising them with an uncommon gesture of kindness. 





No comments:

Post a Comment